11 tools

Marketing Tools

Measure acquisition, conversion, retention and customer economics across the marketing funnel.

Calculate visitor-to-conversion rate.

Calculate average customer acquisition cost.

Estimate customer lifetime value.

Compare estimated lifetime value with acquisition cost.

Calculate customer churn rate.

Calculate customer retention rate.

Calculate email open rate.

Calculate email click-through rate.

Calculate the percentage of leads that become customers.

Calculate average order value.

Compare total revenue with total marketing spend.

Related Marketing guides

Different stages of a funnel require different measurements.

CAC measures how much sales and marketing spending is required to acquire a new customer.

LTV:CAC compares estimated customer value with the cost to acquire that customer.

Retention and churn describe opposite sides of customer continuity.