7 tools

Publishing Tools

Estimate advertising revenue and understand publisher metrics such as RPM, fill rate and viewability.

Calculate revenue per thousand pageviews.

Calculate revenue per thousand ad impressions.

Estimate ad revenue from pageviews and page RPM.

Estimate pageviews needed to reach a revenue target.

Calculate ad fill rate.

Calculate ad viewability rate.

Calculate percentage revenue growth.

Related Publishing guides

Page RPM is a normalized estimate of publisher revenue per 1,000 pageviews.

CPM and RPM are related but describe different perspectives.

Fill rate measures the percentage of eligible ad requests that return an ad.

Viewability indicates whether measurable ad impressions met viewable criteria used by the measurement system.